Course Overview

Apprentices will follow a comprehensive programme which offers training in a variety of IT or digital marketing skills depending upon the Apprenticeship chosen.

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketing apprentice will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Digital marketing apprentices will be taught a range of technical competencies, technical knowledge/understanding and underpinning skills, attitudes and behaviours. Learners will also complete 2 of 3 knowledge modules (Principles of Coding, Marketing Principles and Digital Marketing Business Principles) with the third knowledge module being achieved through an internationally recognised professional qualification such as a CIM Level 4 Award.

The broad purpose of a Digital Support Technician is to maximise the effective use of digital office technologies, productivity software, digital communications, including collaborative technologies, and digital information systems to achieve objectives.

Job roles include Digital Service Support, Technical Support Professional, Digital Support Professional, Operations Technical Specialist and Applications and On-line Service Executive.

What will they achieve?

NLTG will provide an assessment and depending on the learners current level and abilities they will take the following routes:

Advanced Level Apprenticeships:

• Digital Marketer Apprenticeship Standard
(includes Functional Skills Level 2 in maths and/or English if not already achieved)

• Digital Support Technician Apprenticeship Standard
(includes Functional Skills Level 2 in maths and/or English if not already achieved)

What training will they receive?

As the employer, you will be responsible for most of the basic knowledge and training. There will be no need for the learner to attend a college because they will be visited in the workplace by a qualified NLTG Tutor every 4 - 6 weeks.

Why not have a look at our Why employ an Apprentice? or Why upskill your workforce? pages. These will give you more about what Apprenticeships involve and especially the benefits of incorporating them into your business.

Additional Benefits

• The learner will have full and varied practical training and on and off the job support from a personal tutor
• We come and see the learner in the workplace so no day release to college
• The training will lead to a nationally recognised qualification
• The learner will improve on and learn new skills and knowledge
• We will visit the learner regularly during their training
• We will hold regular meetings to check their progress and development
• We have a dedicated team to provide bespoke tutoring for maths, IT and English.
• We operate an equality and diversity policy

Case Study

James Wilson at All Hallows school

I have been an apprentice at All Hallows Catholic High School for nearly 2 years and I have very much enjoyed the experience of earning money and learning more about ICT in the workplace. I have received great support from both my manager and my NLTG assessor from the very beginning of my Apprenticeship and I’m glad to say I have now successfully completed my Level 2 ICT User Skills NVQ. I have also been given the chance to improve my people skills when dealing with ICT issues in any of the departments. I’m able to work independently with confidence or if needed with the support from my co-worker or manager, who I can go to if I am unsure of how to perform a task. I hope to continue this great experience and I am now working hard to complete my Level 3 Apprenticeship to a high standard.