Course Overview

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Typical job roles include; Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

This Apprenticeship is recognised for entry on to the Register of IT Technicians and those completing the Apprenticeship are eligible to apply for registration. Completion of the Apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

The Content

Digital Marketers will be taught a range of:

Technical Competencies
• Written communication
• Research
• Technologies
• Data
• Customer service
• Problem solving
• Analysis
• Implementation
• Search marketing, SEO, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click
• Digital tools
• Digital analytics
• Latest developments, marketing briefs and plans, customer standards or industry good practice, continuous integration
• Operate effectively in different environments

Technical Knowledge and Understanding
• Principles of coding
• Basic marketing principles
• Customer lifecycle
• Customer relationship marketing
• Effective team work to deliver digital marketing campaigns
• Main components of Digital and Social Media Strategies
• Search marketing, SEO, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click and how these can work together
• Similarities, differences, positives and negatives of digital and social media platforms
• Business environment and issues related to digital marketing and customer needs
• Digital etiquette
• Digital platforms integration in to the working environment
• Required security levels necessary to protect data

Underpinning Skills, Attitudes and Behaviours
• Logical and creative thinking
• Analytical and problem solving
• Ability to work independently and to take responsibility
• Use own initiative
• Thorough and organised approach
• Work with a range of internal and external people
• Communicate effectively in a variety of situations
• Maintain a productive, professional and secure working environment

Learners will also complete 2 knowledge modules (Principles of Coding and Marketing Principles) as well as an additional internationally recognised professional qualification (Google Analytics).

Functional Skills in English and Maths
Level 2 English and maths will need to be achieved, if not already, prior to taking the end point assessment.

The Assessment

Learners will need to undertake an End Point Assessment which consists of the following 4 elements:
• Summative Portfolio
• Synoptic Project
• Employer Reference
• Interview

Course Duration

18 Months


This role may be a gateway to further career opportunities in this sector, such as management or senior support roles, or to further study.

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If you are interested in upskilling a member of your team or taking on an apprentice then simply get in touch and one of our expert advisors will contact you with more information.

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