Case Study – Adam Parker

Apprenticeship at Pennine Labels

Name: Adam Parker
Company: Pennine Labels
Apprenticeship: Digital Marketer Level 3

As a Digital Marketing Apprentice at Pennine Labels, some of Adam’s roles include email marketing, PPC, Data Management and designing web content (Photos, Videos and Graphics). He originally found out about apprenticeships in school however he decided to go to college first to complete a BTEC course in Level 3 Creative & Digital Media. Once he completed this course, he decided to take the apprenticeship route and study the Level 3 Digital Marketer Apprenticeship because he felt work experience is more desirable than qualifications and it would give him his first step into a career. Alongside his Apprenticeship, Adam has also completed an extra course in Google Analytical Fundamentals.

Adams says the one the thing he’s enjoyed the most about his apprenticeship and job role is the freedom it has given him to come up with his own ideas, strategies and campaigns. It has also benefitted him by giving him the skills to work independently and to make the most of the learning resources given. These skills have now given him the opportunity to progress within the company as he now gets to deal with customer enquiries and processes sales. Moving forward from this Adam hopes to focus more on PPC and SEO as he finds this interesting and thoroughly enjoys it.

Pennine Labels have also seen some benefits from Adam completing the Level 3 Digital Marketer Apprenticeship through NLTG and it has made them more knowledgeable about Digital Marketing and it has also lifted the pressure off other job roles within their business.

Adam said, “I would definitely advise school leavers to complete an apprenticeship as it allows specific on the job skills to be learnt that you wouldn’t be able to learn in college.”


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