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Retailers enjoy direct contact with a wide range of people, are motivated by completing a sale and knowing a customer is happy with their purchase. They demonstrate range of communications skills and are passionate about delivering a quality service that always aims to exceed customers’ expectations. Retailers may work in small boutiques, large high street chains, supermarkets or well-known department stores, in addition to more specialist environments such as garden centres, delicatessens and funeral services. They may also work remotely, for example in telephone, on-line and mail order retail. The learner must have the ability and opportunity to: • Contribute to the achievement of company targets. • Apply techniques to optimise sales through product placement and displays. • Maintain appropriate levels of stock. • Use technology to support sales and service. • Comply with legal requirements.
Retailers will develop the following skills, knowledge and behaviours: • Customer – profiles, interaction, loyalty, repeat business • Business – vision, objectives, brand standards, customer rapport • Financial – commercial operations, targeted sales • Marketing – unique selling points, competitors, promotions, advertising • Communication – face-to-face, on-line, telephone, differentiated • Sales & Promotion – buying habits, sales techniques • Product & Service – enhanced sales, knowledge of product lines/service range • Brand Reputation – preservation, threats • Merchandising – sales optimisation, product placement, displays • Stock – maintenance, seasonal variations • Technical – social media, digital and multi-channel tools • Team – positive support, professionalism, personal behaviours • Performance – active improvements, impact of customer loyalty/increased sales • Legal & Governance – legislative responsibilities, risk minimisation, health/safety • Diversity – empathy, demographics, differing backgrounds/cultures • Environment – minimising negative environmental impact Functional Skills in English and Maths Learners who have not already achieved Level 1 English and Maths, must do so as part of the programme.
Learners will need to undertake an End Point Assessment which consists of 3 elements completed in the following order: • On-demand test • Practical observation • Professional discussion
14 Months
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