Course Overview

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Learners will be taught a range of technical competencies, technical knowledge and understanding and underpinning skills, attitudes and behaviours. Learners will also complete 2 of 3 knowledge modules (Principles of Coding, Marketing Principles and Digital Marketing Business Principles) with the third knowledge module being achieved through an internationally recognised professional qualification such as a CIM Level 4 Award.

This Apprenticeship is recognised for entry on to the Register of IT Technicians and those completing the Apprenticeship are eligible to apply for registration. Completion of the Apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

Course Duration

18 Months

Entry Requirements

You will have to take a Skills Scan to ensure your current level of maths and English is at the required level.

Assessment

• Summative Portfolio
• Synoptic Project
• Employer Reference
• Interview

Progression

After completing the Level 3 Apprenticeship, you can progress onto further study in the Digital Marketing sector.

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